demandDrive Media Kit
Note: As someone with significant marketing experience pivoting into a UX career, this project highlights many of the skills I believe will translate efficiently into a UX role.
Scope
After acquiring a digital marketing agency, demandDrive - an industry leading sales services and consulting firm - needed to expand their service offerings to include digital marketing without undergoing a complete rebrand. My goal was to create a comprehensive media kit that expressed a “refreshed” brand voice and image as the organization went through its internal integration process.
Information Gathering
While it was an individual project, the first thing I needed was input from the recently acquired marketing agency about what services they offer and how they position themselves within their market to see how it would fit within demandDrive’s other services.
Being able to successfully communicate between departments, organizational hierarchies, and various other stakeholders was the only way I could start this project with confidence in the direction I would take it.
Brand Realignment
Up to this point, demandDrive’s own brand had never been fully solidified, instead opting for a more agile brand image that was able to change as their target market did.
So, before making any kind of headway on a media kit, I needed to lock in our brand guidelines more definitively than we ever had in the past.
Putting it all together
With design principles and the brand kit in hand, I went to work developing a media kit that was able to distill the complex services and products demandDrive offers into a compelling and simple slide deck that laid out the various offerings in a way that would entice prospects to ask follow up questions regardless of where they were in their buyer’s journey.